| Did you know? 70-80% of your immune system lives in your gut. So supporting the health of your gut is the single most important thing you can do for your overall well-being. That's why many people turn to probiotics.. And for good reason! They're often touted by doctors and health coaches as our best gut-optimizing allies. But have you ever spent money on a well-known probiotic only to get zero health benefits in return? If so, the reason why may surprise you... Probiotic Marketing Myths Have you ever passed by the refrigerated probiotic section and thought, "These must be the really good ones..." ? Don't worry, you're not alone. But if you're ready to distinguish fact from fiction and make better health choices, keep reading for the top 3 probiotic myths to avoid: Myth # 1: "Good" probiotics need to be refrigerated Refrigeration is NEVER an indication of quality. It's actually a sign of a weakness. If a probiotic can't survive room temperature, how will it endure your 98-degree body temp… Let alone your stomach acid which is harsh enough to eat through metal. For a probiotic to be effective, it MUST be guaranteed to survive the trip from your mouth to your intestines. Myth # 2: If it's on the label it's in the capsule A study conducted by the University of California San Diego found that only 1 in 16 probiotic products actually contained the strains listed on the label. That means 95% of probiotic supplements are making faulty bacterial claims. Unless your product has been "DNA verified," you really have no idea what you're putting into your body... Even worse, these supplement companies have no idea how their bacteria will impact you. Myth #3: Your probiotic must have at least 15 different strains There has never been a study proving that more strains equals a better probiotic. When companies throw together "kitchen sink" formulations with dozens of strains, they often use inferior bacteria to keep costs down. It's worlds better to use a product with fewer strains that are proven effective via clinical studies. With probiotics, quality is far more important than quantity. A Probiotic That Actually Works? I know the frustration of being duped by a supplement company. Unlike 99% of brands on the shelves which fail to survive the trip from your mouth to your gut… Just Thrive Probiotic is the only DNA-Verified, scientifically-proven probiotic that's guaranteed to arrive in your gut 100% alive. | 
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