The first rule of Fight Club is: You do not talk about Fight Club. The second rule of Fight Club is: When breaking the first rule, be sure to point out that almost every shot in Fight Club features a Starbucks cup. David Fincher's cult classic, an adaptation of Chuck Palahniuk's counterculture novel of the same name, has become an anti-establishment rallying call since it first hit theaters in 1999. Few companies symbolize the kind of corporate ubiquity the film satirizes quite like the coffee behemoth, leading Fincher to feature their instantly recognizable cups throughout. Somewhat surprisingly, Starbucks approved of this: "They read the script, they knew what we were doing, and they were kind of ready to poke a little fun at themselves," Fincher said. Finding each and every Starbucks cup has become a treasure hunt of sorts for devoted fans, who pause and rewind so as not to miss a single Easter egg. Jokes about Starbucks stores being everywhere aren't unique to Fight Club — see also this hilarious exchange from Best in Show — but it might be one of the most pointed popular movies in its critique of consumerism. Even so, it wasn't personal for Fincher: "We had a lot of fun using that — there are Starbucks cups everywhere, in every shot. I don't have anything personal against Starbucks … they're just too successful." |
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