Back in the 2000s, one company announced they had an easy solution for all digestive issues…
That solution was a once-a-day probiotic yogurt…
And that yogurt came with some pretty bold claims.
"It's a miracle fix!"
Dannon advertised their yogurt, Activia, could improve your digestion in two weeks.
But as it turns out…
Dannon got caught up in a lawsuit for exaggerating the health benefits.(1)
If you wanted even the most miniscule of results…
You'd have to eat at least 3 packs of Activia everyday… Indefinitely.
Consumers were not happy, and Dannon had to cough up a lot of cash to appease the courts.
More than $21,000,000, in fact.
Hundreds of thousands of customers all over the country were left wondering…
Do probiotics even work?
To improve digestion, banish gas and bloat, and improve regularity…
There's one crucial thing Activia, and most traditional probiotics, get wrong –
Survivability.
This refers to a probiotic's ability to survive the tough battleground of your body to deliver the health benefits you need.
In simple terms…
The more survivability a probiotic has, the better it can work for you.
To make the most significant impact, a probiotic needs to be ALIVE when it gets to your gut.(2)
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